Prepared by SARK Labs for Amit Batra · AB Kids Life Coach
Your whole business on one screen, and only the decisions that need you
Ads, masterclass, consults, families, team hours, legal and money in one place. It is built around how you already work: parents first, the child's ecosystem, and progress mapped family by family. Switch to the 3x plan to see what changes.
This is the system SARK Labs builds with every coach we mentor. We connect your ad account, sheets, payments and WhatsApp, and every number here becomes yours. You get one screen that tracks what is growing, what is losing money, and the few decisions worth your time each week.
Monthly revenue, next 12 months
Today's path against the 3x plan
Needs you this week
ExampleHow ready each engine is to scale
Score out of 100 from a first review. Lowest scores are fixed first.
What we already know about your business
Decision center
This month's decisions, ranked by what they are worth
The system reads every number and brings you a short list. Each decision shows the evidence, the expected monthly effect and how sure we are. You approve or park it, and the team runs it.
Decisions waiting for you
ExampleExpected monthly effect
₹ lakh per month once running
Growth and loss scorecard
What is growing, what is leaking, and by how much
The parameters that move your business, each with a target. Below them is the money that leaks out every month between a parent clicking an ad and a family finishing the program.
Parameters we track for you
Example| Engine | Parameter | Today | Target | Last 8 weeks | Status |
|---|
Where money leaks every month
₹ lakh. From revenue if every step held, down to what actually arrives.
Keep doing / stop doing
Customer intelligence
Who your best families are, and how to find more of them
Every parent is tagged by child's age, concern, city and how they found you. The system shows which kinds of families buy, finish, get results and refer others, so ads and the masterclass speak to them first.
Customer segments
Example| Segment | Of sign-ups | Close rate | Finish | Refer | What to do |
|---|
Close rate by child's age
% of consults that enrolled
Families still active, by program month
Most drop-outs happen in months 3 to 5
Why parents say they joined
Main reason given at enrolment, last 12 months
Marketing engine
From ad to masterclass seat, every step measured
You run ads into a free masterclass. This view shows where parents drop off, which topics bring buyers rather than viewers, and what one enrolment really costs.
Your funnel, today and on the 3x plan
People per month at each step. The percentage is the step's conversion.
Which topics bring paying families
Enrolments per 100 masterclass sign-ups, by the ad's topic
Cost per masterclass sign-up, 12 weeks
₹ per registration, all ad sets
Where enrolled families first found you
Share of last 12 months' enrolments
Ad creatives to keep, fix or stop
Example| Hook | Click rate | ₹ / sign-up | Call |
|---|
Landing page engine
Your website, read the way a worried parent reads it
These findings come from your live homepage, abkidslifecoach.com. Each one costs sign-ups today, and most take a day to fix.
What we found on your homepage
PublicPage readiness
First readShare of visitors still reading at each section. Example
The rebuilt page, in the order a parent decides
Each block answers the question the parent has at that moment. Your developer builds it as written.
Tests running on the page
Example| Test | Version A | Version B | A sign-up | B sign-up | Status |
|---|
Offer and pricing engine
From one ₹2L program to a ladder parents can climb
Today a parent goes from a free masterclass straight to a ₹700 call and a ₹2L decision. A ladder gives every parent a right-sized next step, and gives you a premium tier for the families who want you personally.
Proposed offer ladder
Example pricesPrice and mix simulator
Change enrolments per month in each tier
| Tier | Price | Per month | Revenue |
|---|
Sales engine
Every consult scored, every objection answered before it is asked
The paid consult becomes the debrief of the child's assessment. The parent sees their own child's report, so the program is the obvious next step rather than a pitch.
Consult call scorecard
Average score out of 10 across last month's consults
What parents hesitate on
Times raised in last month's consults
Close rate by where the parent came from
% of consults that enrolled
Follow-up after a consult
New product · your own
Child Brain and Behaviour Assessment
A paid assessment that turns what you see in a child into numbers a parent can follow, for the child and for the home around them. It gives your "Results in 90 Days" promise a before and after on paper.
How the assessment runs
Child profile: Day 1 and Day 90
Sample child, age 11, came for screen time and school refusal. Scores out of 100.
The home around the child
Parent environment score, same family. This is your parents-first method, measured.
All families, first 90 days
Average score by week. The home score moves first, and the child follows.
Family progress
Every family's progress, and the ones getting stuck, found early
You already map each family's progress and step in where they are stuck. The system does that mapping every day and puts only the stuck families in front of you.
Where your families are
Families by stage of the 12-month program
Families improved by Day 90, by concern
% whose assessment score rose 15+ points
Early warning: families to call this week
Example| Family | Stage | Signal | Suggested action | Level |
|---|
From result to story to referral
Your best families become your best marketing, with written consent at every step.
Delivery, team and hiring
Scale the families without scaling your hours
You deliver most of the program yourself, and you don't want a sub-coach model. So the plan keeps you on every critical moment and moves everything else to trained alumni parents, a coordinator and the system.
Your hours per week as families grow
The dashed line is a 45-hour week. Today's way of working crosses it at about 80 families, roughly where you are now.
Your playbook, written down
Your method, from 8½ years and 500+ books, documented so quality holds
ExampleWho does what in the new model
Hiring plan
Example costs| Month | Role | Takes off your plate | ₹ / month |
|---|
Technology engine
Your first app, tested by families before a rupee goes into building it
You don't have an app yet, which is the right place to start. First a working prototype, then 10 families use it, then the real build, so the money goes into the version parents actually use.
Build path
What the parent app does
Proposed| Feature | Who uses it | Why it matters | Phase |
|---|
Prototype screen Example
Your minutes per family per week
The app's weekly pre-read means your call starts at the problem, not at "how was the week?"
Customer support
Parents answered fast, and only the right messages reach you
Most parent messages are routine: timings, links, payments, small "is this normal?" questions. Those are answered from your own approved answers. A worried parent is escalated within the hour.
WhatsApp messages by type
Last 30 days
First reply time
Median minutes, by week
When a message reaches you
Legal and compliance
Protect the business before it grows three times
You work with children's data and children's health topics, and you are not a doctor. Both are fine, with the right guardrails. These are the ones to set up first.
Finance
What each family earns you, and what it costs to win and serve them
Revenue alone hides the real picture. These figures show profit per family, how quickly ad money comes back, and how much cash arrives up front.
Monthly money in and out
₹ lakh per month, today and on the 3x plan
How families pay
Share of program revenue by payment route
Growth plan and simulator
The 3x plan, lever by lever
Move any lever and every number updates. No single lever does it alone. The 3x comes from modest gains that multiply, and it breaks if delivery doesn't change with it.
Levers
Example baselineResult
Where the growth comes from
Each lever's share of the revenue multiple
Other growth opportunities
Impact against effort, scored 1 to 10
Opportunities in detail
| Opportunity | Why it fits you | Impact | Effort | When |
|---|
12 months with SARK Labs
Two tracks: your brain, then your business
The first 4½ months train your own reading, memory and focus. The business work starts in week 3 and runs the full year. Both are measured, so you always know whether it is working.
How your own results are tracked
Reading speed in words per minute, measured every two weeks from your Day 1 test
Milestones
What SARK Labs builds with you
Concept system prepared by SARK Labs for Amit Batra. Figures marked Example are illustrative and are replaced with your real numbers in the first review. Figures marked From you come from our conversation; Public figures come from your website and Instagram. The child assessment is a skills and behaviour profile, not a medical diagnosis.
